Category: Color Theory

Color Palette Selection

The Secret Sauce of Stunning Designs: How to Nail Color Palette Selection as a Graphic Designer Before diving into color selection, it’s crucial to understand your client’s brand identity. Familiarize yourself with their mission, values, target audience, and overall brand personality. This understanding will guide you in choosing a color palette that aligns with their […]

Significance and Meaning of 9 Colours of Navratri

Navratri Colours 2023 Importance: The Auspicious occasion of Navratra brings with it an aura of new beginnings & new opportunities. All nine days of the Chaitra Navratri are dedicated to the worship of the nine avatars of Maa Durga or Goddess Shakti – Shailaputri, Brahmacharini, Chandraghanta, Kushmanda, Skandamata, Katyayani, Kalaratri, Mahagauri, and Siddhidatri. But did […]

What is Color Psychology and How Does It Work?

Color psychology is an area of study that focuses on how colors affect human emotions, behavior, and perceptions. The importance of color psychology lies in its ability to impact various aspects of our lives, from our mood and emotions to our decision-making processes. One key application of color psychology is in marketing and branding. Brands […]

The Psychology of Color: What it Means for Design

The Need For Color Wheel A color wheel is a visual representation of the relationships between different colors. It is created by arranging the primary, secondary, and tertiary colors in a circular pattern. The color wheel is an essential tool for understanding color theory and can be used to create harmonious color schemes. Primary Colors […]