The Secret Sauce of Stunning Designs: How to Nail Color Palette Selection as a Graphic Designer Before diving into color selection, it’s crucial to understand your client’s brand identity. Familiarize yourself with their mission, values, target audience, and overall brand personality. This understanding will guide you in choosing a color palette that aligns with their […]
Creating Memorable and Impactful Designs Introduction: Unleashing the Power of Visual Perception and BrandingIn today’s hyperconnected world, where attention spans are fleeting and competition is fierce, capturing the hearts and minds of consumers has become an art form. One of the most potent tools in a marketer’s arsenal is visual perception and branding. By creating […]
Communicating with your packaging is an important aspect of brand marketing that can set your product apart from the competition. Packaging design is not just about protecting the product during transport; it’s also about creating an experience for the customer. Customers respond positively to packaging that is visually appealing, informative, interactive, and sustainable. Here are […]
The first thing that catches attentions of our guests when entering our home is the how appealing the visual of our home is, I am sure that we all would agree that, the colors of the walls & furniture etc. Theses together play a crucial role in influencing what impression does this visual leaves on […]
As Earth Day approaches, people around the world are taking stock of their impact on the environment and looking for ways to make a positive change. As a graphic designer, you have a unique opportunity to support this movement and promote sustainability through your work. Whether you’re designing logos, packaging, or promotional materials, there are […]
As we celebrate the vibrance of Baisakhi, a north Indian harvest festival, let me share something about Phulkari, a traditional embroidery style from Punjab. The Phulkari has influenced visual design in various ways. The intricate needlework and beautiful floral patterns of Phulkari have inspired designers to incorporate similar motifs in their work. The use of […]
The Ultimate Guide to Terminology in Web Design Web design is a field that has undergone a significant transformation in recent years, and its terminology has also evolved. Designers need to be familiar with the terms and jargon used in web design to communicate effectively with clients and other designers. In this article, we’ll explore […]
When it comes to typography, there are many terms that may seem similar but have distinct meanings. Three such terms are Tracking, Kerning and Leading. Kerning and leading are essential elements of typography that can significantly affect the readability and overall aesthetics of the text. Kerning refers to the process of adjusting the space between […]
Navratri Colours 2023 Importance: The Auspicious occasion of Navratra brings with it an aura of new beginnings & new opportunities. All nine days of the Chaitra Navratri are dedicated to the worship of the nine avatars of Maa Durga or Goddess Shakti – Shailaputri, Brahmacharini, Chandraghanta, Kushmanda, Skandamata, Katyayani, Kalaratri, Mahagauri, and Siddhidatri. But did […]
VISUAL COMMUNICATION and CREATIVE THINKING are two essential aspects of modern design and communication. In today’s fast-paced world, effective visual communication can be the key to conveying a message quickly and effectively, while creative thinking can help in producing unique and innovative designs. Visual Communication refers to the use of images, graphics, and other visual […]