When it comes to typography, there are many terms that may seem similar but have distinct meanings. Three such terms are Tracking, Kerning and Leading. Kerning and leading are essential elements of typography that can significantly affect the readability and overall aesthetics of the text. Kerning refers to the process of adjusting the space between […]
Author: admin
Significance and Meaning of 9 Colours of Navratri
Navratri Colours 2023 Importance: The Auspicious occasion of Navratra brings with it an aura of new beginnings & new opportunities. All nine days of the Chaitra Navratri are dedicated to the worship of the nine avatars of Maa Durga or Goddess Shakti – Shailaputri, Brahmacharini, Chandraghanta, Kushmanda, Skandamata, Katyayani, Kalaratri, Mahagauri, and Siddhidatri. But did […]
Innovative Approaches to Visual Communication and Creative Thinking
VISUAL COMMUNICATION and CREATIVE THINKING are two essential aspects of modern design and communication. In today’s fast-paced world, effective visual communication can be the key to conveying a message quickly and effectively, while creative thinking can help in producing unique and innovative designs. Visual Communication refers to the use of images, graphics, and other visual […]
What is Color Psychology and How Does It Work?
Color psychology is an area of study that focuses on how colors affect human emotions, behavior, and perceptions. The importance of color psychology lies in its ability to impact various aspects of our lives, from our mood and emotions to our decision-making processes. One key application of color psychology is in marketing and branding. Brands […]
The Psychology of Color: What it Means for Design
The Need For Color Wheel A color wheel is a visual representation of the relationships between different colors. It is created by arranging the primary, secondary, and tertiary colors in a circular pattern. The color wheel is an essential tool for understanding color theory and can be used to create harmonious color schemes. Primary Colors […]
Why Visual Communication ?
Have you ever wondered how some print ads convey their message without even saying a word or how an organisation’s branding becomes its identity ; Well that is what you call the concept of Visual Communication . In simple terms, it is a mode to represent information in form of images, graphs, signs, charts etc. […]