Color psychology is an area of study that focuses on how colors affect human emotions, behavior, and perceptions. The importance of color psychology lies in its ability to impact various aspects of our lives, from our mood and emotions to our decision-making processes. One key application of color psychology is in marketing and branding. Brands […]
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The Psychology of Color: What it Means for Design
The Need For Color Wheel A color wheel is a visual representation of the relationships between different colors. It is created by arranging the primary, secondary, and tertiary colors in a circular pattern. The color wheel is an essential tool for understanding color theory and can be used to create harmonious color schemes. Primary Colors […]
Why Visual Communication ?
Have you ever wondered how some print ads convey their message without even saying a word or how an organisation’s branding becomes its identity ; Well that is what you call the concept of Visual Communication . In simple terms, it is a mode to represent information in form of images, graphs, signs, charts etc. […]